Princess Yachts America - Princess Yachts

Princess Yachts

Princess Yachts America

In 1995, the exclusive relationship between Princess Yachts America (formerly known as Viking Sport Cruisers) and Princess Yachts International of Plymouth, England was formed in the interest of introducing a new class of luxury performance cruising yachts to the American market. As the sole distributor for Princess in the United States, Canada, Central America, the Caribbean, and Venezuela, each Princess yacht delivered by Princess Yachts America is the result of a tireless collaborative effort to bring European elegance and craftsmanship together with American support and supervision for the ultimate performance cruising yacht experience.

To find out more visit princessyachtsamerica.com.

From the Helm

Welcome

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Thank you for your interest in Princess yachts. In 1995, the exclusive relationship between Princess Yachts America (formerly known as Viking Sport Cruisers) and Princess Yachts International of Plymouth, England was formed in the interest of introducing a new class of luxury performance cruising yachts to the American market. As the sole distributor for Princess in the United States, Canada, Central America, the Caribbean, and Venezuela, each Princess yacht delivered by Princess Yachts America is the result of a tireless collaborative effort to bring European elegance and craftsmanship together with American support and supervision for the ultimate performance cruising yacht experience.

Today, the relationship between Princess Yachts America and Princess Yachts International and the spirit of cooperation and mutual respect that make it work remains as strong as ever. We are proud of the fact that every Princess yacht we deliver meets the demanding criteria set forth by the American Boat and Yacht Council (ABYC). Each model must also comply with the United States Coast Guard’s Office of Boating Safety regulations. While many European yachts are built to meet various European standards, this does not equate to compliance with the critical requirements established for yachts built for use in the United States.

At Princess Yachts America, our focus each day remains firmly founded in our commitment to our customers and the quality of the ownership experience with their Princess. This distinctive philosophy that drives our company and the dedication our outstanding employees have to delivering a quality product have, without a doubt, been the key to our success. As a result, we have experienced consistently high levels of repeat business with customer loyalty built on a solid foundation of mutual trust and understanding. Our aim is to maintain this relationship with each and every customer and further our understanding of their needs to continue to raise the standard of service in every aspect of our business in the future.

Once again, thank you for your interest. I sincerely hope the information presented here will help you become more familiar with the virtues and advantages of owning a Princess yacht delivered with the service and tradition of excellence in customer care of Princess Yachts America. Beyond the pages of this website, I invite you to visit us at boat shows around the country, at one of our dealer sales offices in the United States, Canada, Central America, the Caribbean, and Venezuela or by visiting us at our sales and service centers in Palm Beach, Florida and New Gretna, New Jersey. My team and I look forward to working with you to help you become more familiar with our fantastic product line and the outstanding ownership experience we strive each day to deliver.

Welcome Aboard!

Tom Carroll
President & CEO
Princess Yachts America

Delivering the Difference

Private Ownership, Unique Partnership

In 1995, the exclusive relationship between Princess Yachts America (formerly known as Viking Sport Cruisers) and Princess Yachts International of Plymouth, England was formed in the interest of introducing a new class of luxury performance cruising yachts to the American market. As the sole distributor for Princess in the United States, Canada, Central America, the Caribbean, and Venezuela, each Princess yacht delivered by Princess Yachts America is the result of a tireless collaborative effort to bring European elegance and craftsmanship together with American support and supervision for the ultimate performance cruising yacht experience.

State-of-the-Art Facilities

Princess yachts are built in over one million square feet of vertically integrated manufacturing facilities in Plymouth, England. Comprising over 38 acres, each facility is equipped with leading edge technology and machinery. Multiple CNC routers cut wood, composite, and solid surface parts to ensure pinpoint accuracy and minimize waste. Metal parts are cut on a laser router allowing more components to be made in-house with unparalleled accuracy and quality. Advanced assembly techniques ensure consistent build quality on each model produced.

Industry Certified and Built to a Higher Standard

Every new Princess yacht produced for Princess Yachts America is built to ABYC Standards and the United States Coast Guard’s Office of Boating Safety recommendations.  For your added safety afloat, all yachts are certified by the National Marine Manufacturers Association (NMMA).  In addition, Princess Yachts America input for design, layout, and engineering begins in the product concept stage to ensure each model is built to Viking standards for maximum serviceability and ownership comfort in the American market.

One Part at a Time

As many parts as possible are designed and manufactured in-house to ensure the highest standards of quality and consistent parts availability. Whether fiberglass parts and tooling, PVC and metal tankage, 316 stainless steel hardware, or wiring harnesses color coded and labeled for purpose, you can be sure of incomparable quality and serviceability. Unlike other European-built yachts, Princess yachts produced for Princess Yachts America are designed and equipped for American cruising tastes with systems and components whose names you will recognize and are readily serviced wherever you go boating. In addition, interior joinery is designed, built, and finished by experienced craftsmen using exclusive materials to ensure consistent and lasting quality.

A Fresh Approach

Princess boasts an expansive product line including V Class yachts from 39 to 62 feet, S Class yachts from 65 to 72 feet, Flybridge yachts from 43 to 88 feet, and M Class 30, 35 and 40 Meter yachts to meet the needs of a variety of customers.  In-house design and engineering, along with the latest in tooling manufacturing methods allow several new models to be introduced yearly to assure constant development to take advantage of the newest advances in the industry. 

Eye on Quality

Vertical integration ensures as many components as possible are designed and manufactured in-house to the highest standards.  Supplied components, many of which are shipped from the United States for installation, are chosen based on reliability and serviceability.  Every yacht built is subject to a five point plus inspection process by dedicated, detail-oriented personnel.  It is our policy that as many eyes as possible see the yacht during build, upon completion, and before delivery to the new owner.  In addition, every Princess yacht undergoes rigorous testing in the English Channel, with Princess YAchts America performing additional sea trials upon the yacht’s arrival in the United States.  In our constant search for improvement, feedback is welcomed and integrated into building a better, safer, more reliable yachting experience for our customers.

People Behind the Product

Behind every Princess yacht produced for Princess Yachts America stands a team of experienced factory and factory-trained dealer service personnel with an intimate knowledge of on-board systems.  The established, long-standing vendor relationships we have forged aid in obtaining efficient service and parts for our customers and support for our dealers.  Our unique two-fold dealer and factory customer orientations ensure that each new owner is equipped with as much training and knowledge as possible before heading to sea.  If problems should arise, a 24 hour emergency service number ensures help is never out of reach.    

Finest Service

The Princess yachts service network provided by Princess Yachts America includes over 45 yacht dealer service locations in North America and spans popular Caribbean and Central American cruising destinations, reaching as far south as Venezuela.  Each dealer service organization is equipped with knowledgeable staff trained and supported by our own factory-trained service personnel.  In addition, factory owned and operated service centers ideally located in Riviera Beach, Florida and New Gretna, New Jersey are staffed by factory-trained professionals solely for the support and convenience of our owners.  Our central warehouse in New Gretna, New Jersey is stocked with over $1.5 million in spare parts inventory, many of which are accessible through our Online Parts Store, to minimize downtime with overnight shipping available on most items.     

Value Protection

Stringent construction standards, a rigorous inspection and testing process, and unparalleled service support help Princess yachts produced for Princess Yachts America enjoy preferred risk status with many insurance companies allowing owners to receive the best rates available.  In addition, recognized quality, support, and timeless design deliver value during ownership and at the time of resale.  

Out Design, Out Build, Out Perform

Both Princess Yachts America and Princess Yachts International are committed to a constant reinvestment in the company and the product we deliver by virtue of the values of the founders of each company.  A continuous engineering focus and remarkable product development schedule ensures that the latest technology is integrated into new models across the range.  In addition, leading edge build and component manufacturing techniques are employed to improve product consistency, safety, and reliability.  The end result of this tireless pursuit is a range of yachts with timeless design where form and function synthesize to maximize both beauty and practicality.  Yet, though our product line varies in size and style, every Princess model bears the hallmarks of unmatched performance and efficiency due to advanced hull and running gear design and weight distribution and management proven through years of experience and rigorous testing.

Redefining What it Means to be Number One

Princess Yachts America and the strength of our longstanding partnership stands behind every Princess yacht we deliver, ensuring our recognition as an industry leader comes through our commitment to our customers and the product we build, not the volume we produce.  The true measure of our success is in the satisfaction of our customers, not our bottom line.

One Goal

Our goal is to deliver the best combination of performance, quality, and luxury in a class of cruising yachts designed to meet the needs of the American yachtsman from a company recognized for excellence in its commitment to its customers and their ownership experience.  We invite you to contact your dealer to experience Princess yachts firsthand.

History

Pioneering Partnership, Innovative Product

A closer look at the distinctive relationship that combines over 90 years of boatbuilding experience to deliver The Viking Difference in every Princess yacht bound for North America, Central America, and the Caribbean

In the early 1990s, Tom Carroll, now President and CEO of Princess Yachts America, frequently traveled to Europe to explore new opportunities as Executive Vice President of Viking Yacht Company.  On one of his trips to the Cannes boat show, Tom was intrigued by an impressive line of motor yachts built by a company named Marine Projects (Marine Projects would later become Princess Yachts International).  Taken with the quality, style, and design concept of the Princess Yachts he saw, it wasn’t long before Tom had met with the company principals and was invited to tour their manufacturing facilities in Plymouth, England.  During his time spent in Plymouth, Tom discovered many similarities between this European company and Viking.  Managed since its inception by founder David King, Marine Projects was a vertically integrated company that manufactured a majority of components in house and had a hands-on approach to design and manufacturing.  Yet, it was a ride in the less than friendly waters of the English Channel that proved to be the convincing factor for Tom that these boats had a future in America if the right partnership could be created.

In 1995, the exclusive relationship between Viking and Princess Yachts International of Plymouth, England was forged and Viking Sport Cruisers was founded with the goal of bringing this exceptional class of luxury cruising yachts to the American market. Yachts sold as part of this unique strategic alliance carried the Viking Sport Cruisers brand, which was done initially to reinforce that the product was backed by the same solid foundation of customer service and attention to detail for which the Viking Yacht Company had come to be known. Beyond the brand, both Viking and Princess recognized early on that significant changes to design, engineering, systems, and even interior décor were needed to develop a yacht that would appeal to the American market. This meant redesigning interiors with more spacious accommodations. Appliances that carried a brand recognized for service and quality in America were shipped to Plymouth for installation on yachts in build. Interior decorators were hired to create an ambiance that American buyers would favor. Refrigeration was increased to accommodate extended cruising and air conditioning and generator system specifications were upgraded to counter the hotter climates of Florida and the Caribbean. Engine rooms were reconfigured to accept more horsepower to satisfy the performance requirements and speeds expected in what was becoming an emerging market for European styled cruising yachts in America. Electrical systems were designed from the ground up for 120/240V 60 Hz service to ensure each yacht could handle the increased loads required for safe operation of all systems and components installed on board.

A lot has changed since the first yacht built for Viking Sport Cruisers was produced in 1996. Models that have been introduced since then have not been simply redesigned or modified to meet the needs of the American market, rather, they have been designed from the start to incorporate the wants and desires of our growing customer base. Princess Yachts International has continued to make significant investments in new facilities, engineering, design, materials, and production techniques in order to continue to improve quality and consistency in each yacht they produce while allowing new models to be introduced to the market more frequently. This continual reinvestment has helped Princess develop a solid companywide infrastructure, expanding capabilities to build a worldwide reputation firmly founded on quality, craftsmanship, and technological advancement with an unparalleled focus on efficiency to deliver remarkable value in every yacht produced. In 2008, Princess became part of the exquisite LVMH family of luxury brands, which includes over 60 of the world’s pinnacle companies best known for uncompromising quality. Some of these brands include Louis Vuitton, De Beers, Fendi, Moet Hennessy, and the Feadship Yacht brand acquired by LVMH later in 2008. In addition, the introduction in 2009 of the M Class range of yachts with initial offerings in the 32 meter (105’) and 40 meter (130’) range moved Princess into a new market with world-renowned super yacht builders.

In 2010, Viking Sport Cruisers and Princess Yachts International announced that, beginning with the 2011 model year, yachts built for North America, Central America, and the Caribbean would be branded as Princess, with Viking Sport Cruisers continuing as the sole distributor for these markets and providing the critical sales and service support for customers through its extensive network of dealers while maintaining the same high level of spare parts inventory in its New Gretna, New Jersey facility. This decision was made with a mutual recognition of the benefits of both companies working together to build a global brand, while acknowledging the foundation of success of Viking Sport Cruisers in its approach to unparalleled support behind the product.

As part of our continued commitment to the Princess brand and our partnership, in 2013 Viking Sport Cruisers made the strategic decision to be recognized as Princess Yachts America in the market, and today we continue to bring an unparalleled level of customer care and service to every Princess yacht sold, delivered and serviced in the United States, Canada, Central America, the Caribbean, and Venezuela. As we look forward to the future and continue to grow our Princess family in these markets, we remain focused on our goal of delivering an exceptional level of ownership comfort by providing quality support when needed to enhance the value of the yacht ownership experience to our customers. 

Service

At Princess Yachts America, customer service and product support are our foremost priority

Our Commitment

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We begin by meeting personally with the owner of every Princess yacht we deliver shortly after delivery day to ensure that their expectations are being met and to establish a relationship that can be relied upon for support during the entire ownership experience. We maintain a large parts inventory, with many parts available for purchase in the Princess Yachts America Online Parts Store, and have service staff and facilities available throughout North America, Central America, and the Caribbean to meet the needs of our customers. An extensive dealer service and parts network stands ready to respond when needed, with each dealer carefully selected for their service capability and for a proven track record of positively supporting the customer. Our dealers enjoy an excellent reputation for customer support, and have an intimate knowledge of the product.

In addition to our expansive dealer service network, our factory owned and operated service centers in New Gretna, New Jersey and Riviera Beach, Florida provide state-of-the-art facilities staffed with experienced mechanical technicians, electricians, fiberglass repair technicians, carpenters, welders, installers and fabricators in an effort to provide the best service possible to our Princess yacht owners. As part of this, each facility features a dedicated mobile customer service support team to provide additional support when needed.

To further ensure service is provided promptly and efficiently, each yacht has a components parts record so a replacement part can be delivered quickly when needed. A rigorous warranty tracking program minimizes recurring problems while improving product reliability to ensure that customers’ needs are met more quickly and only the finest quality components are used. In addition, the established, long-standing vendor relationships of Viking Sport Cruisers aid in obtaining efficient service and parts for customers and support for dealers.

As we continue to grow our Princess family in the United States, Canada, Central America, the Caribbean, and Venezuela we remain focused on our goal of providing quality support when needed to enhance the value of the yacht ownership experience.

Facilities

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Two factory owned and operated facilities dedicated to the care of the Princess Yachts America family

In addition to our expansive dealer service network, our factory owned and operated service centers in New Gretna, New Jersey and Riviera Beach, Florida provide state-of-the-art facilities staffed with experienced mechanical technicians, electricians, fiberglass repair technicians, carpenters, welders, installers and fabricators in an effort to provide the best service possible to our Princess yacht owners. As part of this, each facility features a dedicated mobile customer service support team to provide additional support when needed.

Custom Installations

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Let our team of experts help you repair, restore, and rejuvenate your yachting experience. From extensive exterior and interior refits to custom installations and upgrades, our skilled craftsmen stand ready to help you customize your Princess yacht.

Some of our most popular custom upgrades include:

  • LED underwater lighting installation
  • Stern thruster installation
  • Custom hardtop, enclosure, and flybridge air conditioning packages
  • Hydraulic swim platform installations
  • Interior furniture modifications
  • Watermaker installations
  • Navigational equipment upgrades
  • Gelcoat reconditioning and protection system
  • Installation of customer supplied tenders and chocks
  • Additional generator installation

Contact us for further information on these and other services available from Princess Yachts America to upgrade your cruising experience this season.

Reconditioning

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At our dock or yours... trust our team to take care of your Princess yacht

At Viking Sport Cruisers, our focus is on taking care of your needs. When your Princess yacht was new, our team of talented mechanics, technicians, and craftsmen worked hard to ensure that every system and component aboard met our rigorous standards to maintain safe and reliable operation of your yacht for years to come.

Today, that same knowledgeable team of professionals stands ready to provide you with an outstanding service experience. Our location on the Bass River in southern New Jersey is a convenient stop from many popular cruising destinations and is equipped with the staff and equipment needed to accommodate tasks from routine maintenance to extensive refit, restoration, and customization. In addition, our mobile service capabilities allow us to perform a variety of service items right at your own dock.

Contact our Customer Service team and let us know how we can help you rejuvenate your cruising experience.

Parts Store

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Our commitment to our customers is simply second to none

Each day we strive to deliver an incomparable level of ownership comfort to ensure our customers enjoy their Princess yacht for years to come. While building the highest quality product possible is certainly part of this, we recognize that service after the sale is absolutely essential in delivering the best possible ownership experience in every Princess yacht we sell. Since 1995, we have consistently maintained an exceptional inventory of parts that today exceeds over $1.5 million. Though most of the systems aboard your Princess were installed because they are readily serviceable in your cruising area, there are many items that are unique to your yacht that you may not find at your local marine supply store. From customized running gear to hand crafted deck fittings and interior components, we stock the parts that are individual to your Princess yacht to ensure they are readily available when needed.

While all of these components are available through your dealer, we have created an online parts store that contains some of the most frequently requested items from customers and service technicians to make obtaining these parts quick and convenient no matter where you are cruising. It’s just one more way we are working to deliver a better ownership experience every day.

Please follow the link below to visit our online parts store. If there is a part you need that you do not see on the site, please contact your dealer or our Princess Yachts America Customer Service team via the link below.

Available Yachts

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Contact us to find out more about our available craft

Princess Charter

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Through an affiliation with Princess Charter, Viking Sport Cruisers is pleased to offer charter services for a variety of Princess yacht models, as well as other larger yachts, that are located in some of Europe’s most desirable cruising destinations. Princess Charter offers you the finest luxury yachts and lavish facilities together with superb hospitality provided by your own dedicated and professional crew. Unique locations and unsurpassed attention to detail ensure an exceptional yachting experience.

Princess Charter Service

Each of the prestigious yachts in the Princess Charter fleet is fully staffed by a qualified and experienced crew and, to ensure that it meets the exacting safety standards of a Princess Charter, every luxury yacht is regularly checked and thoroughly inspected by the Princess Charter team of brokers. You can expect the same high standard of service irrespective of your choice of yacht and appreciate a level of service that is discreet yet always available.

Princess Charter gives you unparalleled freedom to choose from a magnificent range of stunning holiday destinations, many of them unique to our firm and some of which are inaccessible by any other means of transport. You can experience the spectacular scenery of an extended cruise along the Italian coast, entertain clients on the French Riviera, share the unforgettable experience of island-hopping in the Caribbean with family and friends, or discover the delights of Dorset’s Jurassic coast and Poole Harbour over a perfect weekend in the summer.

Princess Charter Experience

Whether you are looking for excitement and adventure or a sanctuary away from the bustle of everyday life, your comfort is paramount and our charter consultants will help you make the perfect choice.

Of course, new vistas, the thrill of a fast cruise, and the comfort of a five star yacht are not the only pleasures to be derived from choosing a charter holiday with us. When you dine on a Princess Charter, you choose your own view. The finest wines and exquisite cuisine prepared by your own chef in a comfortable, elegant environment are all part of the unique Princess Charter experience.

Our charter consultants provide clients with a one stop service for professional and detailed advice. The service extends beyond information about which yachts are available. Our consultants can also advise on cruising grounds, your itinerary, places of interest, the climate, and the choice of cuisine served on board. For more information, please contact us and we will introduce you to one of our charter consultants.

Cruising on Board a Princess Charter

Yachting connoisseurs can enjoy unrivalled panoramic vistas whilst relaxing in the mesmeric cruising grounds off the Corsican coast or the spectacular Balearics.

You can stop wherever you want, to sample the local foods and sightsee, or to enjoy the nightlife. Or you can stay on board for an uninterrupted view of the night sky, with the moon, the stars and the gentle lapping of the water for company as you drift off to an uninterrupted night’s sleep.

Imagine yourself cruising… imagine your Princess Charter.

Mediterranean Yacht Brokers Association

Princess Charters is a member of the influential Mediterranean Yacht Brokers Association (MYBA). Founded in 1984, MYBA membership is restricted to those companies with a proven track record of professional excellence in the yachting industry. Princess Charter is proud to be one of a limited number of member companies.

Owners club

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Enjoy a host of exclusive benefits as part of the Princess Yachts America Owners Club. 

Boat Shows and Events

Upcoming Boat Shows and Events

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  • Cannes
    September 6-11, 2016

 

  • Newport International Boat Show
    Newport, Rhode Island
    September 15-18, 2016

 

  • Southampton
    September 16-25, 2016

 

  • Norwalk Boat Show
    Norwalk, Connecticut
    September 22-25, 2016

  • Monaco
    September 28 - October 1, 2016

 

  • United States Powerboat Show
    Annapolis, Maryland
    October 13-16, 2016

  • Fort Lauderdale International Boat Show
    Fort Lauderdale, Florida
    November 3-7, 2016

  • Princess Experience
    Palm Harbor Marina
    West Palm Beach, Florida
    January 20-21, 2017

  • Yachts Miami Beach
    Miami Beach, Florida
    February 16-20, 2017

  • Palm Beach International Boat Show
    West Palm Beach, Florida
    Dates TBA

Contact

Princess Yachts America represents Princess Yachts in the United States, Canada, Central America, Venezuela, and the Caribbean with a network of over 45 sales and service centers.  

Visit princessyachtsamerica.com to locate your nearest authorized sales center in these areas, or contact Princess Yachts America as follows:

Locations

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