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Princess Motor Yacht Sales - Princess Yachts

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Princess Motor Yacht Sales

 Princess Motor Yacht Sales is the largest and most established Princess dealer and distributor in the world.

Offering highly professional yacht sales and aftercare services across the UK and Europe, there are few yacht sales and service businesses globally that rival our experience levels, business continuity, and scope.

To see our dealer locations, as well as our extensive services, visit our website at www.princess.co.uk 

Find out more, call 01489 557755 or email

About Us


Yacht Service and Maintenance

From the moment you step aboard, time spent on your Princess is precious. From the exquisitely designed interior to the smooth lines of the sleek exterior, a Princess is the mark of true craftsmanship that needs expert care.

With our understanding of the nuances and complexity of yacht ownership, we have created the most comprehensive range of additional services available; from the simple supply of authentic Princess parts, to all-encompassing year-round yacht maintenance programmes.

Having more than 50 years working alongside yacht owners, we’ve created the perfect package that means we take care of your yacht, so that you can enjoy it.

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Princess Guardiennage

Princess Motor Yacht Sales is able to offer a full guardiennage service to Princess owners with yachts lying in the ports of Marbella and Mallorca.

When your yacht is in our care, we will carry out regular maintenance and servicing and we will also ensure it is well-protected against the elements, with regular visits to keep it secure.

Our services include washing down the exterior, full valet of interior, laundry, shopping, coordinating engine servicing, antifouling, and full warranty/service backup.

Our extensive yacht guardiennage service means that while you are not on board, your yacht is in safe hands. It also means that when you are ready to re-start your adventures, so is your yacht.


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With our wealth of experience we understand that offering the right insurance to our clients is about more than just comparing premium and cover, it is also about placing your business with a company that appreciates the differing needs of boat owners.

Alongside our insurance partners, we have developed a specialist yacht policy that is tailored, specifically for the needs of Princess owners.

For individual advice on insuring your yacht, click on the link below.


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Princess Yacht Charter is the charter division of Princess Motor Yacht Sales. Our mission is to offer our clients exclusive access to the widest selection of luxury yacht charters and destinations worldwide, whilst providing the highest level of service and attention to detail.

Whether visiting remote idyllic islands or the luxury of the Rivieras in Italy, France or Turkey, our mission is to ensure absolute satisfaction by providing you with unforgettable experiences and memories.


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The world's largest dealer of Princess Yachts

Boat Parts for Your Princess
Our Princess Parts department based in Plymouth have a wide range of Princess boat parts in stock. Through our industry contacts we have access to all of the boat parts for the new Princess models, and are still able to obtain many of the spares for the older Princess models.

Visit our website to find out more about our parts service and supply.


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Princess Motor Yacht Finance

We are able to offer a number of finance solutions for private individuals and professionals - including;

Marine Mortgages & Loans available on New & Used boats *

  • Long term loans
  • Fixed rate and Floating rate mortgages
  • Flexible loan offering
  • Leasing with option to purchase*
    * Subject to approval

If you would like a discussion with one of our specialists, please click the link below. 


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Princess Approved Guarantee

A unique manufacturer approved used yacht guarantee scheme brought exclusively for our customers.

Princess Motor Yacht Sales premieres the first manufacturer approved pre-owned yacht programme. Unique in the industry, this guarantee offers complete peace of mind when purchasing a pre-owned yacht.

The programme includes:

  • The first manufacturer approved pre-owned yacht programme
  • A certified independent yacht survey
  • Princess 280 point check
  • Princess approved 12 month guarantee
  • Option to extend length of cover
  • Claim cover including parts and labour
  • Customer sea trial before purchase

Following a successful first two years we have now improved our Pre-Owned Yacht Guarantee Programme bringing even more peace of mind when you are purchasing your pre-owned yacht.


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YachtQuarters: Shared Ownership

All the yacht you want. All the time you need.

Our YachtQuarters shared ownership program has been specifically created to offer a high-value, realistic alternative to outright ownership. The programme enables owners to conveniently and cost-effectively share all the acquisition and operational costs of the yacht at a fraction of the price and without any of the hassle. YachtQuarters takes care of every single aspect of owning, running and maintaining a yacht for you. You simply get to enjoy the good bits…

• Own a share in a brand new Princess Y75

• Benefit from a complete yacht management and maintenance operation provided by Princess Motor Yacht Sales

• Enjoy a fully crewed yacht and concierge service

• Your personal items, decor, bed linen and towels placed on board for your personal use

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Meet the Team

Contact us


Get in touch

Princess Motor Yacht Sales (Southampton)

Swanwick Marina, Swanwick Shore Road, Lower Swanwick, Southampton, Hampshire, SO31 1ZL, United Kingdom

+44 (0) 1489 557755
+44 (0) 1489 557766

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How we use your information

Princess Yachts have exciting news and events that we’d like to continue to share with you and that we hope you’d like to hear about. We’d like to know if we can keep in touch with you. Read more.

Please let us know how you would like Princess Yachts Limited to contact you by selecting below. (You can unsubscribe or change your preferences at any time here.)

Please let us know if you agree to us sharing your personal data with your local distributor for the purposes of providing you with details of products (including yachts and related merchandise) and services (including after sales services and future events) sold or provided by Princess Yachts or the local distributor. Your local distributor can be found here. By ticking below, you accept that your local distributor may not have safeguards in place to protect your personal data.

Your question cannot be submitted to your local distributor at this time as you have not consented to us sharing your personal data. If this is an error please tick the box above and resubmit, alternatively you can get in contact directly using the contact details here.

How we use your information

As you may be aware, on 25 May 2018 the General Data Protection Regulation (GDPR) will apply in all EU member states, including the UK. We take our obligations under privacy and data protection law seriously and apply appropriate measures to keep it safe and protected. 

Princess Yachts Limited would like to continue to contact you and will use the details you provide to administer your account and to provide a response to your question. We’d also like to share Princess Yachts exciting news and products with you and Princess Yachts may use a third party to do so. Our exciting news and products relate to the yachts and the merchandise we sell, as well as about aftersales services and future events we’d like to invite you to (Princess Marketing). 

So that we can provide you with a personalised service we might share your personal data with the distributor(s) in the country where you indicate to us you are based (Local Distributor). If you use our “Get in Touch” feature to contact your Local Distributor, we will share your personal data to enable this service to be provided. In the event that you are not based in the EU, this will mean that we are sending your personal data outside to the EU, and the local laws that apply to your Local Distributor may not be sufficient to protect your personal data. It is our responsibility to put safeguards in place with distributors to protect how they use your personal data. Where we have not been able to do so, we are relying on your consent to send your personal data to your Local distributor and you accept that your Local Distributor may not have sufficient safeguards in place to protect your personal data.

For more information on how Princess Yachts Limited uses your personal data please see our Privacy Policy.

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